Innovation Flow Lounge

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Where? In the center of Hall B1
When? September 11, 2017: 12:30–14:30
September 12–14, 2017: 11:30–14:30

Your source of inspiration for promotion, product innovations and packaging

Innovation Flow Lounge logo

The Innovation Flow Lounge revolves around the topics of development, packaging and marketing and serves as a source of inspiration for beverages of the future.

It addresses decision-makers and those in charge in marketing and sales as well as product, brand and innovation managers.

As a result, it is a gathering for all marketing experts in the beverage industry. An impressive 12,000 visitors from the marketing and sales sectors attended drinktec in 2013.

The Innovation Flow Lounge is designed entirely to encourage your active participation: There are various interactive modules that allow marketing experts to exchange ideas and information about new approaches for product developments, beverage concepts, packaging solutions and marketing strategies.

The modules

IDEArena Brief presentations, lectures and discussions about the industry's trends and innovations take place at this platform.
The Talking Table Moderated panel discussions with industry experts, beverage manufacturers and press representatives take place at the Talking Table—every afternoon from Monday to Thursday.
Beverage Innovation Bar The meeting place for serving and tasting innovative beverages—
powered by FoodBev Media.

Become a beverage partner and your product gets the attention that it deserves!
More information

Don't miss it!
The most innovative minds show what our future may look like.

Be sure not to miss this special highlight at the drinktec Forum. If you like to think outside the box, the 5 O'clock Theme gives the most innovative minds a chance to make motivational presentations about future scenarios, unconventional approaches, revolutionary ideas and surprising prospects.

Incidentally: The Innovation Flow Lounge and the New Beverage Concepts special show share a common bar area where you can try a number of innovative beverages. Let yourself be surprised by interesting ingredients and additives and other refreshing beverage concepts.

Scheduled topics:

Online marketing / Digital transformation
  • Influencing the influencers – Use social networks for brand success
  • Augmented Reality – Sales support on new pathways
  • Digitally driven drinks – How digital transformation will change beverage markets
Import / Export
  • How to sell European beverages in Far East Asia
  • How national brands become globally successful
  • The ‚green‘ fiber bottle experience
  • PE? as a Marketing Factor
  • Renewable Images
  • Recipes for Success – Marketing for innovative Beverages
  • Open minded for innovation
  • Brand New Inside – Can new innovative ingredients lead to new brand

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You get the chance to review some of the interesting themes from the exhibition.

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