NEW: drinktec 2017 Innovation Guide

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drinktec is the platform for world premieres and new developments. As an exhibitor, you know that and you present your innovations here.

To ensure that visitors are aware of your innovations and can experience them live at your stand, for the first time ever, drinktec is offering an Innovation Guide in 2017.

Our objective: To market your innovations as effectively as possible—and in doing so, make your exhibit an even greater success.

Advantages for your customers, the visitors:

  • Innovative strength at its best: Thanks to your innovation entries, visitors at the fair are informed about innovative solutions for their applications via smartphone—and can experience them directly at your stand.

  • Before the fair begins, an "innovation icon" appears in the online catalog, indicating that you have an innovation on display at your stand.

  • Exclusively for visitors: Only visitors who are actually there in person can profit from this offer.

  • A boost for your business: drinktec is the platform for world premieres and new developments. It brings exhibitors and visitors together and, in doing so, promotes your business success.

  • Experience new dimensions: drinktec is a source of momentum to the industry and sets new standards with the Innovation Guide.

Going public: Available to drinktec visitors for the first time ever in 2017

The principle of the Innovation Guide: Innovation entries are visible exclusively in the app and only to users who are in the halls.

You don’t want your innovation entries made public before the fair begins?
We will make sure of that:
  • The Innovation Guide is part of the drinktec App, and your innovation entry will only be displayed at the fair.
  • And: Your innovation entry will not be sent to a visitor's smartphone unless the visitor is registered, and not until the visitor enters the halls with the app.

Your advantage: Make your innovative strength something they can experience!

  • drinktec is the platform for innovations and world premieres.

  • Call drinktec visitors' attention to the innovation(s) that you are exhibiting at your stand!

  • And increase the number of visitors at your stand by doing so!

The Innovation Guide works like this:

Innovation Guide

1. Enter innovations
As an exhibitor, you enter the innovations that will be on display at drinktec.

Innovation Guide

2. Innovation tours
The app features innovation tours that use a hall diagram to show which exhibitors have an innovation.

Innovation Guide

3. Live at the fair, exclusively for visitors
Only those who enter the halls can use the app to view your innovation entry and then experience it directly at your stand.