In numbers: visitors and exhibitors 2017
In 2017, 1,749 exhibitors and over 76,000 visitors from all over the world met at drinktec in Munich where the industry trade fair set new standards for both quality and quantity:
International representation at the trade fair continued to grow, with 66% of visitors and 71% of exhibitors coming from abroad. A total of 84% of visitors were decision-makers at their respective companies.
- Visitors: Country of origin
- Visitors: Top 30 countries (besides Germany)
- Visitors: Main branches of industry respectively sales markets
- Visitors: High decision-making authority
- Visitors: Areas of responsibility
- Visitors: Areas visited
- Exhibitors: Country of origin
- Exhibitors: Top 15 countries represented by exhibitors (besides Germany)
- Exhibitors: Visitor target groups
Visitors: Country of origin
Seventy-six thousand visitors from 170 different countries attend drinktec in 2017, with 66% of them coming from abroad.
Internationality of trade visitors
Visitors: Top 30 countries (besides Germany)
|Country||Number of Visitors|
|Great Britain & Northern Ireland||1,762|
|Denmark incl. Greenland||710|
Visitors: Main branches of industry respectively sales markets
drinktec 2017 sees an increase in visitors from all sectors. The most notable increase is achieved through the integration of SIMEI@drinktec in the wine, sparkling wine, and spirits segment. Most visitors are from the beer industry, followed by soft drinks, water, and fruit juices.
|Soft drinks, water||27,816||36.6%||+39%|
|Wine, sprakling wine, spirits||17,480||23.0%||+74%|
|Milk, liquid dairy products||15,352||20.2%||+35%|
*of all trade visitors, multiple selections possible
High decision-making authority
|Decision-making authority||Share of Visitors|
|In upper management*||34%|
*of all trade visitors, **of all employed trade visitors
Visitors: Areas of responsibility
The visitors of the drinktec come from all parts of the production chain.
|Area of responsibility||Share of Visitors*|
|Management, business head||22%|
|Research & development, design||9%|
|Product development, product management||9%|
|Manufacturing, production, processing, filling, packaging||15%|
|Quality control, quality assurance||3%|
|Marketing, advertising, PR||5%|
*of all trade visitors
Visitors: Areas visited
drinktec 2017 visitors tell us which exhibits by product area they’ve visited and which ones they still want to see. Their answers yield the following statistics about the number of visitors to each product area.
|Product area||Number of visitors|
|Product-specific process technology for beer, non-alcoholic drinks, juices, water, wine, sparkling wine, spirits, milk, liquid food||19,000|
|Cross-industry process technology for the production respectively processing of beverages, milk, liquid food||10,640|
|Components for process technology||16,720|
|Filling & packaging technology||36,480|
|Process automation; engineering; control & IT solutions||17,480|
|Machines & raw materials for the production of plastic containers & closures; recycling||16,720|
|Containers, packaging materials, packaging accessories & closures||16,720|
|Raw materials, additives & agents||19,000|
|Process & production supplies||17,480|
|Water & wastewater||14,440|
|Research & training||9,120|
Exhibitors: Country of origin
A total of 1,749 companies from 80 countries presented their products at drinktec 2017, with 1,243 exhibitors coming from abroad and 506 from Germany.
Internationality of exhibitors
Exhibitors: Top 15 countries represented by exhibitors (besides Germany)
|Country||Number of exhibitors|
|Great Britain & Northern Ireland||65|
Exhibitors: Visitor target groups
Regardless of the industry they belong to, exhibitors expect visitors from the following industries to attend drinktec 2017. An average of 81% of the exhibitors rate the success of reaching this target group at the trade fair with "good" to "excellent."
|Industries||Exhibitors‘ target groups||Percentage of exhibitors being successful in reaching their target group*|
|Manufacturers; producers of beverages||79%||86%|
|Manufacturers; producers of plant & machinery||51%||82%|
|Manufacturers; producers of consumables||31%||79%|
|Suppliers (e.g. of raw materials & ingredients)||28%||78%|
|Service providers (e.g. consulting, construction, maintenance, logistics)||27%||78%|
|Beverage wholesaling & retailing||33%||79%|
|Universities & (technical) colleges, authorities||22%||69%|
*The data shows the number of exhibitors that have this target group and rate with "good" to "excellent" their success at reaching that particular target group.
All figures were recorded during registration of visitors and exhibitors for drinktec 2017 and using a survey conducted by the market research company Gelszus Messe-Marktforschung GmbH.