In numbers: visitors and exhibitors 2017

In 2017, 1,749 exhibitors and over 76,000 visitors from all over the world met at drinktec in Munich where the industry trade fair set new standards for both quality and quantity:

International representation at the trade fair continued to grow, with 66% of visitors and 71% of exhibitors coming from abroad. A total of 84% of visitors were decision-makers at their respective companies.


Visitors: Country of origin

Seventy-six thousand visitors from 170 different countries attend drinktec in 2017, with 66% of them coming from abroad.

Internationality of trade visitors Internationality of trade visitors

Visitors: Top 30 countries (besides Germany)

Country Number of Visitors
Italy 6,250
China 2,242
France 2,062
Russian Federation 2,053
United States 1,822
Switzerland 1,818
Austria 1,773
Great Britain & Northern Ireland 1,762
Japan 1,431
Netherlands 1,361
Spain 1,341
Belgium 1,317
Czech Republic 1,286
Brazil 1,275
Poland 1,143
India 992
Mexico 856
Ukraine 855
South Africa 836
Turkey 724
Denmark incl. Greenland 710
Romania 702
Thailand 675
Sweden 665
Australia 663
Argentina 624
South Korea 478
Croatia 469
Greece 463
Hungary 462

Visitors: Main branches of industry respectively sales markets

drinktec 2017 sees an increase in visitors from all sectors. The most notable increase is achieved through the integration of SIMEI@drinktec in the wine, sparkling wine, and spirits segment. Most visitors are from the beer industry, followed by soft drinks, water, and fruit juices.

Industry 2017
(in %*)
(over 2013)
Soft drinks, water 27,816 36.6% +39%
Fruit juice 22,572 29.7% +53%
Beer, brewing 35,416 46.6% +29%
Wine, sprakling wine, spirits 17,480 23.0% +74%
Milk, liquid dairy products 15,352 20.2% +35%
Liquid food 11,704 15.4% +35%

*of all trade visitors, multiple selections possible

High decision-making authority

High decision-making authority

Decision-making authority Share of Visitors
Decision-makers** 84%
Key decision-makers** 27%
Leading positions* 70%
In upper management* 34%

*of all trade visitors, **of all employed trade visitors

Visitors: Areas of responsibility

The visitors of the drinktec come from all parts of the production chain.

Area of responsibility Share of Visitors*
Management, business head 22%
Purchasing, procuring 4%
Research & development, design 9%
Product development, product management 9%
Manufacturing, production, processing, filling, packaging 15%
Quality control, quality assurance 3%
Marketing, advertising, PR 5%
Distribution, sales 15%
Other 18%

*of all trade visitors

Visitors: Areas visited

drinktec 2017 visitors tell us which exhibits by product area they’ve visited and which ones they still want to see. Their answers yield the following statistics about the number of visitors to each product area.

Product area Number of visitors
Product-specific process technology for beer, non-alcoholic drinks, juices, water, wine, sparkling wine, spirits, milk, liquid food 19,000
Cross-industry process technology for the production respectively processing of beverages, milk, liquid food 10,640
Components for process technology 16,720
Filling & packaging technology 36,480
Process automation; engineering; control & IT solutions 17,480
Laboratory 11,400
Machines & raw materials for the production of plastic containers & closures; recycling 16,720
Containers, packaging materials, packaging accessories & closures 16,720
Raw materials, additives & agents 19,000
Process & production supplies 17,480
Water & wastewater 14,440
Research & training 9,120

Exhibitors: Country of origin

A total of 1,749 companies from 80 countries presented their products at drinktec 2017, with 1,243 exhibitors coming from abroad and 506 from Germany.

Exhibitor origin Internationality of exhibitors

Exhibitors: Top 15 countries represented by exhibitors (besides Germany)

Country Number of exhibitors
Italy 329
China 128
United States 72
Great Britain & Northern Ireland 65
France 54
Netherlands 47
Turkey 44
Spain 39
Austria 38
Czech Republic 38
Switzerland 36
Belgium 35
India 23
Poland 23
Denmark 18

Exhibitors: Visitor target groups


Regardless of the industry they belong to, exhibitors expect visitors from the following industries to attend drinktec 2017. An average of 81% of the exhibitors rate the success of reaching this target group at the trade fair with "good" to "excellent."

Industries Exhibitors‘ target groups Percentage of exhibitors being successful in reaching their target group*
Manufacturers; producers of beverages 79% 86%
Manufacturers; producers of plant & machinery 51% 82%
Manufacturers; producers of consumables 31% 79%
Suppliers (e.g. of raw materials & ingredients) 28% 78%
Service providers (e.g. consulting, construction, maintenance, logistics) 27% 78%
Beverage wholesaling & retailing 33% 79%
Universities & (technical) colleges, authorities 22% 69%

*The data shows the number of exhibitors that have this target group and rate with "good" to "excellent" their success at reaching that particular target group.

All figures were recorded during registration of visitors and exhibitors for drinktec 2017 and using a survey conducted by the market research company Gelszus Messe-Marktforschung GmbH.