In the 1950s, what we now know as drinktec was launched as the “German Brewery Exhibition”. Even today, 80% of all exhibitors present products and solutions associated with beer, which makes drinktec one of the most important hubs for the industry.
At drinktec, you will find global players, traditional family-run businesses as well as hobby, home, and craft brewers. At this trade show, you will find a solution for every imaginable task.
A world championship and numerous competitions, conferences, discussion forums, success stories, and beer tastings: Be inspired by the perfect combination of exhibition, special shows, and supporting program and discover the latest innovations in the industry.
By the way, At drinktec 2013, there were more than 27,000 visitors who worked for a company that operates in the area of beer/brewing. And at drinktec 2017, you can expect to find more than 1,000 exhibitors with products and solutions for the beer industry.
|Exhibitors and products||Exhibitors and products for beer and malt process engineering|
|Exhibitors and products||Exhibitors and products for hops, malt, and ingredients|
|place2beer||The place2beer is where you can experience, touch, and taste. Presentations and discussion forums associated with beer and start-ups that present their innovations. Of course there are free tastings where you can try different beers from around the world.|
|European Beer Star||In one of the hardest competitions, the best beers in 60 categories are determined. Not only experts are asked to pass judgment for the awards, consumers also carry out a blind tasting to establish the winning beers.|
|World Beer Sommeliers Championship||More than 60 beer sommeliers from all over the world demonstrate their skills at the world championship for beer sommeliers. Then, in the final, the six best participants face a top-class jury.|
|Innovation Flow Lounge||
The meeting place for all marketing experts in the beverage industry.
In various interactive modules, decision makers and persons in charge in the areas of marketing and sales as well as product, brand, and innovation managers discuss new approaches for product development, beverage concepts, packaging solutions, and marketing strategies.
The separate BEER LIVE area at the parallel event PRO FachHANDEL focuses on the commodity group beer and reveals new target groups and sales potentials. Manufacturers, importers, and creative brewers present their beers and discuss various topics with specialized traders and wholesalers.
The pioneering spirit of young entrepreneurs with innovative products is promoted at the Newcomer Market. This is where you can establish contacts with start-ups and where specialized traders find ideas, for example, to make their ranges stand out from those of food retailers.
|International MicroBrew Symposium||This event is especially aimed at brewery pubs and craft breweries. The topics mainly cover technological and quality aspects of professional craft beer brewing.|
|5 O'clock Theme||In the 5 O'clock Theme, you can expect to hear some views that are well outside the box . The most innovative brains with visionary presentations of future scenarios, unconventional; approaches, revolutionary ideas, and surprising perspectives.|
Interesting articles, background information, and trend reports about all areas of beer can also be found on the drinktec blog at “Beer and its Makers”.
You can follow the most interesting topics of the trade fair again here.