Messe München will organize the International Motor Show (IAA) for the first time in September 2021. As a result, drinktec is changing its event calendar: the world’s leading trade fair for the beverage and liquid food industry will be held three weeks later from October 4–8, 2021, at the Munich exhibition grounds.
Messe München newly acquired International Motor Show organized by the German Association of the Automotive Industry. This decision will mean that the world’s largest automotive trade show will be held every other year in Munich starting in September 2021. “During the final round of negotiations, the engineering association insisted that the motor show be held in September,” said Dr. Reinhard Pfeiffer, Deputy Chairman of the Executive Board of Messe München. “We were forced to adjust our event calendar as a result.” “We are really happy that we were able to work out a new date for drinktec in close cooperation with the trade fair’s Advisory Board.”
Volker Kronseder, the head of the drinktec Advisory Board, said: “Of course, at first we were not thrilled about having to reschedule. We then got together in the advisory board, which represents a cross-section of all areas of the industry, and discussed various optional dates. We eventually found an alternative date that was supported by a broad consensus.”
Richard Clemens, Managing Director of the Food Processing and Packaging Machinery Association of the German Engineering Federation, said: “Following this intense and constructive discussion with all market experts, we were able to find a new date for drinktec that really underscores its importance as the world’s leading trade fair for the beverage and liquid food industry.”
Preparations for drinktec 2021 are moving forward on schedule. Interested companies may continue to register online.
oils+fats will take place in 2021 as an exhibition area within drinktec. This means that the specialized trade fair will be integrated in the world's leading trade fair and will benefit from drinktec's comprehensive range of filling and packaging technology. Conversely, it strengthens the liquid food section of drinktec. oils+fats is designated as a special area in Hall C3.
The registration documents for oils+fats will be available on the website by the end of September.
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