Beverage innovations with hoppy inspiration

What motivates a hop trading company to experiment with kefir and energy drinks? The answer is simple: consumer habits are changing, and this is having an impact on the entire process chain in the beverage and liquid food industry – from raw material suppliers to marketing. With its theme of Lifestyle & Health, drinktec is focusing on a global megatrend that is influencing product development for many exhibitors and visitors. In conversation with Lukas Klein, master brewer at BarthHaas, it becomes clear how essential it is to constantly evolve.

Released on 09/07/2025