Want to reach your goal faster? Here are the most important points for your marketing:

Marketing Fee

• Voucher Codes
• Basic Entry in the Exhibitor and Product Database
• Innovation Guide
• Marketing Templates
• PR Services

Optional Marketing Services

• Onsite Marketing
• Banner, Adverts & Highlighting
• Speaker & Guided Tours

Services included in your stand booking

Marketing fee

Included in your stand booking are services for your trade fair marketing:

• 1:N voucher codes to invite your customers
• Entry in the drinktec exhibitor and product database
• Use of banner templates for social media, e-mail signature, etc.
• Entry in the printed visitor guide of drinktec
• Publication of your company's press releases in the drinktec press area

We will show you how to make optimum use of these inclusive services to generate as much attention as possible for your trade fair appearance in the run-up to drinktec.

Voucher codes

Invite your customers to drinktec

Ensure a high frequency of visitors to your stand and actively approach your existing or former customers, interested parties and business partners before drinktec. The world's leading trade fair creates a unique setting for establishing or intensifying business relationships.

Your marketing package includes a 1:N invitation code that you can use to invite your business partners to drinktec. You will not incur any additional costs by distributing these voucher codes. With the voucher codes, visitors invited by you can download a free ticket for drinktec to their smartphone in just a few steps in the ticket shop. 

You can retrieve your e-code in the drinktec exhibitor portal. As soon as your ticket code has been redeemed, you can also see who has accepted your invitation.

With our invitation booster, we explain how to set up your invitation management for drinktec step by step and which templates we have created for you.

Announce your trade fair appearance

Complete your entry in the drinktec exhibitor and product database

Draw attention to your company in the run-up to drinktec. The success of your trade fair presence at drinktec is also based on your preparatory work.

Many visitors to drinktec plan their visit and prepare intensively with information from the exhibitor and product database. It is therefore essential that you check and update your exhibitor entry and complete your registration information.

Add your company profile, your logo and the link to your website. Present a product including photo, video, pdf and description text. Specify an export market and a focus sector. Introduce the contact persons for your customers and link your social media channels. Update and complete your details in the online ordering system of our media partner Neureuter Fair Media GmbH.

Innovation Guide

drinktec is the platform for world premieres and innovations – as an exhibitor, you can benefit from this: With the Innovation Guide, you can draw the attention of trade fair visitors to your innovation.

However, the entries in the Innovation Guide will of course remain encrypted until the first day of the trade fair so that you can present your company's innovations exclusively at drinktec. Visitors will only be able to decipher the details live at drinktec, but they will be curious in advance.

Benefit from our campaign centred around the Innovation Guide, with which we celebrate the innovative strength of the beverage and liquid food industry.

Submit your innovation in the online ordering system and generate additional attention for your new products.

Communication templates

Marketing templates

Use our free marketing material and templates for your communication.

As the world's leading trade fair for the beverage and liquid food industry, drinktec is a major attraction. Our own marketing activities attract many visitors to the trade fair.

As an exhibitor, you can also maximise the success of your presence yourself: Help activate the beverage and liquid food industry community! In the end, everyone benefits - you, the other exhibitors and the visitors.

We support you with various marketing templates in the download area for exhibitors and with a banner generator in the online ordering system.

PR-Services

Inform the press

With a range of information aimed directly at the press, you can ensure that your news is widely disseminated even before drinktec.

Stand out at drinktec

Optional marketing services

Attract attention! Use the various optional marketing services to draw the attention of trade fair visitors to your company: 

• onsite marketing at the exhibition centre
• Banner on the website or in the visitor mailing
• Highlighting in the exhibitor and product database
• Advertisements in the trade fair guide
• Become a stop on a guided tour
• Your speaker on stage

Guide drinktec visitors to your stand. We show you how ...

LED screens, lanyards & advertising spaces

Onsite marketing at the exhibition centre

Secure additional contact points for a high visitor frequency at your trade fair stand.

On the exhibition grounds and in the halls of Messe München, we offer numerous options for your company to stand out on site and make your trade fair presence clearly visible to the many visitors.

• Catch the eye of drinktec visitors on their way to the exhibition centre!
• Secure the lanyards to which all visitors attach their badges.
• Visualise your message on an LED screen
• and much more.

The onsite marketing catalogue for drinktec offers numerous opportunities to guide trade fair visitors to your stand. Onsite marketing services are sold directly by Messe München. You can get a first impression of your options with a video on on-site marketing measures. Our colleagues from Messe München will be happy to advise you personally on your choice.

online & print

Banners, highlighting & adverts

Attract the attention of visitors while you are still preparing for the trade fair. With a banner, a top placement or highlighting in the exhibitor and product database. Use a visitor mailing to attract the attention of potential interested parties at an early stage. Secure an advert in the trade fair guide, which all trade fair visitors will have in their hands on site.

Speaker, Guided Tour, video interview

Your contribution to the supporting programme at the Liquidrome in hall C4 - fully booked

Participation in the supporting programme is now fully booked. Registration is no longer possible.

At drinktec 2025, we are offering three new formats with which you can present yourself as an exhibitor in the supporting programme.

In the special Liquidrome area in hall C4, which is being realised for the first time, we are combining an arena with specialist presentations and keynotes, a lounge area for deep dives, a tasting bar and the startup zone. The Liquidrome is also the starting point for guided tours. 

Use the platform for a targeted outlook for your company on one of the drinktec key topics:

• Circularity & Resource Management
• Data2Value
• Lifestyle & Health

Secure your company's participation in the drinktec supporting programme – places are limited.