Focus on Marketing and Sales Promotion
The beverage and liquid food industry also has to deal with the question of selling a product and making it attractive to customers. But how can you do that? Decision-makers and those responsible in the field of marketing, product managers, purchasers, advertising agencies, designers and engineering offices all think about how this can be done.
Successful sales, effective marketing and the brand image of beverages and liquid foods are essential factors for success in an industry that is faced with high price sensitivity, a large variety of products and limited shelf space in concentrated retail trade. Consequently, promotional items, POS solutions, effective external and internal advertising, brand-oriented catering supplies and forward-looking marketing strategies are important issues for those who are responsible for marketing, product and brand management or sales via distributive trade and the catering industry.
Sounds appealing? Excellent. Because drinktec 2017 is focusing on the topic of marketing and sales promotion. We provide:
- Marketing expertise: In 2013, drinktec attracted 12,000 visitors from sales and marketing, of which 3,344 visitors to the "technology fair" drinktec were genuine marketing experts!
- Separate exhibition areas for catering supplies/advertising materials and packaging technology/World of Labels (labels, labeling)
- The Innovation Flow Lounge: A conversation and discussion platform unique in this form for those responsible in marketing with top-notch speakers and various action modules for exchanges and networking.
- The special area New Beverage Concepts. You can present innovative beverage concepts to a professional audience there. Meet product, brand and marketing managers. Our special service in this area: Turnkey packages.
Statements by Experts
Günther Nessel, Managing Director of taste! Food & Beverage Communication/Offenbach, has many answers to the question of just why drinktec should be of interest to a food agency: "Well, first of all, it´s an opportunity to get a unique overview of a truly inter-national sector. Of course there are many other trade shows, again and again, and at different intervals, but what happens at drinktec in Munich, on this longer cycle, is truly unique. As a marketing professional with connections to these sectors, this event is a must. Here I can hone my own knowledge and gather inspiration. And a walk round the show reveals lots of packaging ideas I can apply in my own work, whether it be in the form of glass or PET containers, cans, or whatever. Plus of course there are lots of things to learn about what´s happening in labeling technology, seeing just what can be done and what´s in the pipeline. In the supporting program you can find interesting forums with lectures and discussions, many featuring leading representatives from the sector, from whom you most certainly can pick up some useful hints and knowledge. Here and there you have the chance to engage in conversation with marketing colleagues. It´s always exciting to see just who you meet there, and how easy it is to start talking to them about business."
drinktec is "the place to be". Your offer focused on the beverage and liquid food industry attracts attention. drinktec regularly receives top grades from exhibitors and visitors.
Not convinced yet? Then read here why exhibiting is worthwhile at the leading world trade fair drinktec and how other exhibitors rate their presence.
You can book your trade fair stand easily and conveniently online. We also offer attractive stand packages with 15 or 24m² at the special area New Beverage Concepts.
Any questions? Then call us or send us an email: