Good reasons to exhibit at drinktec 2017
There are lots of good reasons why you should exhibit at drinktec. If you need convincing, then read on for some powerful arguments.
World's leading trade fair
drinktec is the world's leading trade fair for the beverage and liquid food sector. Our exhibitors are behind this success: 91 percent of them see drinktec as their No.1 trade fair. On show at this fair in Munich is the entire production and process chain in the sector, from raw materials and ingredients, to manufacturing, filling, packaging, logistics and marketing. The figures for drinktec 2013 speak for themselves: 132,000 square meters of exhibition space, 1,400 exhibitors from 76 countries and approx. 67,000 visitors from 183 countries. drinktec is firmly rooted and connected within the sector. The visitors come from all segments of the industry. And it has strong support from the Advisory Board and a range of important partners.
Platform for world premieres—See the future here
drinktec is recognized as the No. 1 platform for innovations and new developments in the beverage and liquid food sector. It is a Who's Who of the industry, the place where the future is mapped out. Here you can see the latest machinery live and in action. drinktec delivers ideas and impetus. Our visitors certainly appreciate this: 90 percent of them have special praise for the role of drinktec as a showcase for innovations and world premieres.
Platform for business and market orientation
The whole sector worldwide comes together on the five days of drinktec. The exhibitors put on a broad and well structured display of products and services from and for all segments. All sizes of company are here—global players, national technology leaders as well as SMEs. 95 percent of all the visitors particularly like the fact that the market leaders are here, 98 percent appreciate the show's in-depth coverage of the market. And the exhibitors see that enthusiasm reflected in their success, because: 52 percent of the exhibitors sign up new business at the show, 82 percent report good follow-on business, and 93 percent of them conclude that drinktec was worthwhile for them.
A global gathering
drinktec is the industry's most important international platform: 61 percent of the exhibitors (from 76 countries) and 62 percent of the visitors (from 183 countries) come from outside Germany. No other event attracts as many trade professionals, be it from Germany, or around the world. This international scope boosts communication and business: 94 percent of the exhibitors rate the atmosphere at drinktec as “excellent or good”.
Visitor quality and support
drinktec is most definitely an unmissable event. For anyone in the sector. The proportion of decision-makers amongst the trade audience is very high, at 84 percent. The quality of those visitors is also top-rate—92 percent of the exhibitors confirm this. The visitors, too, are highly satisfied: 98 percent of the visitors appreciate the quality and breadth of the products and services on show, and are happy to recommend drinktec to colleagues and business partners. Not surprisingly, drinktec's visitors stay very faithful to their show: 97 percent of them are repeat visitors. And the good news continues: 95 percent of the visitors think that drinktec is becoming even more important for their industry.
Happy exhibitors, thanks to professional advice and services
Not only the visitors, the exhibitors, too, are very faithful to drinktec. 93 percent of the exhibitors intend to take part again next time, and 96 percent would recommend the event to others. The reasons for this are the professional service at the show and the good advice and support—for exhibitors from Germany and abroad. The team behind the show keeps on coming up with new ideas. 91 percent of the exhibitors praised the quality of the exhibitor services.
Supporting program delivers real added value
The supporting program at drinktec is the icing on the cake of the world's leading trade fair for the beverage and liquid food industry. It is a well established and high-value platform for interaction and information exchange between visitors and exhibitors. Innovations and solutions are presented here, and current trends explored. In particular in the forums visionary themes are taken up and ways of addressing the challenges of the future discussed. The supporting program also includes events such as the Innovation Flow Lounge, the drinktec Forum and the Brewers' Meeting Point.