place2beer - The Meeting Place for Beer Lovers
Meeting place for the industry, beer tastings, success stories and a colorful bouquet of lectures: the place2beer has lots to offer you at drinktec 2017. See you there!
The modern drinktec began in the 50s and was called the "German Brewery Exhibition” (Deutsche Brauerei Ausstellung) at that time. This is one more reason to devote an appropriate platform to beer at drinktec 2017 with a separate place2beer. Everything revolves around barley juice there: a place to experience, touch and try.
The place2beer is the further development of the Brewers’ Meeting Place, which celebrated its successful premiere at drinktec 2013 and was very popular not just among brewers. A total of more than 8,000 liters of beer were served at that time. At drinktec 2017, the place2beer will be on an area of approx. 500 m² in Hall B1, the place to go par excellence for brewers, beer lovers and all those that have something to do with beer.
In addition to savoring beer and the possibility to share experiences in a friendly ambiance, there are also lots of new things to learn. Successful brewers will tell their story and present their beers at a live tasting. Get to know start-ups, including young brewers with innovative ideas for specialty beers, when they first introduce them to an international audience. The presentations and panel discussions, which take place in the Forum area of the place2beer and are organized by William Reed Business Media, are another highlight. Industry experts will hold talks there on exciting topics related to beer, including food and beer, women and beer, popular styles of beer, packaging and branding, and lots more.
The place2beer does justice to its name: you can try beers—of course free of charge—from all over the world on five trade fair days, including some special beers and rarities that you should not miss. Orange spirit specially brewed for drinktec will be back in a new recipe.