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New Beverage Concepts: The Special Area for Ingredients and Drink Concepts


New Beverage Concepts

Smurf Latte, Golden Milk and Green Smoothies: Beverages should not only look good nowadays, but also be innovative and at the same time healthy. In addition, those are by far not the only requirements on beverages and food. These include limits on additives, lack of resources and the individualization of diets. Product developers in the beverage and food industry face increasingly more daunting challenges put forward by consumers, the political sphere and the market environment. These are precisely this issues dealt with in the special area of new beverage concepts at drinktec 2017.

Video: New Beverage Concepts

 

Video: New Beverage Concepts

A Marketplace for the Beverage Ideas of Tomorrow

drinktec 2017 is providing 11,000 m² just in Hall B1 for the areas of raw materials, ingredients, additives and treatment agents. The special area New Beverage Concepts has an excellent place in this fitting environment. Manufacturers of additives sweeteners, colorants, flavoring, ingredients, treatment agents and recipes present their novelties there.

The open design of the special area enables direct interaction between exhibitors and visitors: The bar area in the middle guarantees communicative exchanges and is the "Tasting area" for the products of the exhibitors at the same time. In other words, it is the ideal place for product developers, brand and innovation managers as well as marketers and buyers to test new beverage concepts and search for new ideas.

New Beverage Concepts and Innovation Flow Lounge: A Strong Team

The special area New Beverage Concepts shares a joint communication and bar area with the Innovation Flow Lounge at drinktec 2017. Launched for the first time in 2013, the Innovation Flow Lounge was immediately a big success. Experts discuss future issues concerning the marketing of beverages and liquid food in discussions and talks in the Innovation Flow Lounge. Other topics of these expert panels include innovative beverage concepts and product innovations. The proximity of these two trade fair highlights ensures synergies and more attention for the special area of New Beverage Concepts.

Check them out and become inspired. You can find ideas and solutions dealing with all aspects of the beverages of tomorrow!

 
 
 
 
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The top event of the industry

World's Leading Trade Fair

Manufacturers come from around the globe to meet with suppliers and distributors at the world's leading trade fair for the beverage and liquid food industry.

The top event of the industry

World's Leading Trade Fair

Manufacturers come from around the globe to meet with suppliers and distributors at the world's leading trade fair for the beverage and liquid food industry.

World's Leading Trade Fair

Manufacturers come from around the globe to meet with suppliers and distributors at the world's leading trade fair for the beverage and liquid food industry.

Good reasons to exhibit

Come and exhibit!

drinktec is the ideal platform for companies wanting to present their products and services. This show attracts a high-caliber international trade audience.

Good reasons to exhibit

Come and exhibit!

drinktec is the ideal platform for companies wanting to present their products and services. This show attracts a high-caliber international trade audience.

Come and exhibit!

drinktec is the ideal platform for companies wanting to present their products and services. This show attracts a high-caliber international trade audience.

drinktec Ticket

Ticket purchase and ticket prices

All it takes is a few clicks to purchase your personal Print@home-Ticket for drinktec 2017 or redeem your voucher for a one-day ticket.

drinktec Ticket

Ticket purchase and ticket prices

All it takes is a few clicks to purchase your personal Print@home-Ticket for drinktec 2017 or redeem your voucher for a one-day ticket.

Ticket purchase and ticket prices

All it takes is a few clicks to purchase your personal Print@home-Ticket for drinktec 2017 or redeem your voucher for a one-day ticket.