stage detail

Innovation Flow Lounge

Where? In the center of Hall B1
When? September 11, 2017: 12:30–14:30
September 12–14, 2017: 11:30–14:30

Your source of inspiration for promotion, product innovations and packaging

Innovation Flow Lounge logo

The Innovation Flow Lounge revolves around the topics of development, packaging and marketing and serves as a source of inspiration for beverages of the future.

It addresses decision-makers and those in charge in marketing and sales as well as product, brand and innovation managers.

As a result, it is a gathering for all marketing experts in the beverage industry. An impressive 12,000 visitors from the marketing and sales sectors attended drinktec in 2013.

The Innovation Flow Lounge is designed entirely to encourage your active participation: There are various interactive modules that allow marketing experts to exchange ideas and information about new approaches for product developments, beverage concepts, packaging solutions and marketing strategies.

The modules

IDEArena Brief presentations, lectures and discussions about the industry's trends and innovations take place at this platform.
The Talking Table Moderated panel discussions with industry experts, beverage manufacturers and press representatives take place at the Talking Table—every afternoon from Monday to Thursday.
Beverage Innovation Bar The meeting place for serving and tasting innovative beverages—
powered by Foodbev Media.

Don't miss it!
The most innovative minds show what our future may look like.

Be sure not to miss this special highlight at the drinktec Forum. If you like to think outside the box, the 5 O'clock Theme gives the most innovative minds a chance to make motivational presentations about future scenarios, unconventional approaches, revolutionary ideas and surprising prospects.

Incidentally: The Innovation Flow Lounge and the New Beverage Concepts special show share a common bar area where you can try a number of innovative beverages. Let yourself be surprised by interesting ingredients and additives and other refreshing beverage concepts.

Program/topics

Details about the program of events and presentations will be available in our event database as of the early summer of 2017.

Presentations will be in English.

Scheduled topics:

Online marketing / Digital transformation
  • Influencing the influencers – Use social networks for brand success
  • Augmented Reality – Sales support on new pathways
  • Digitally driven drinks – How digital transformation will change beverage markets
Import / Export
  • How to sell European beverages in Far East Asia
  • How national brands become globally successful
Sustainability
  • The ‚green‘ fiber bottle experience
  • PE? as a Marketing Factor
  • Renewable Images
Innovation
  • Recipes for Success – Marketing for innovative Beverages
  • Open minded for innovation
  • Brand New Inside – Can new innovative ingredients lead to new brand

Video: Innovation Flow Lounge

 

Video: Innovation Flow Lounge

 
 
 
 
Highlights
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The top event of the industry

World's Leading Trade Fair

Manufacturers come from around the globe to meet with suppliers and distributors at the world's leading trade fair for the beverage and liquid food industry.

The top event of the industry

World's Leading Trade Fair

Manufacturers come from around the globe to meet with suppliers and distributors at the world's leading trade fair for the beverage and liquid food industry.

World's Leading Trade Fair

Manufacturers come from around the globe to meet with suppliers and distributors at the world's leading trade fair for the beverage and liquid food industry.

Good reasons to exhibit

Come and exhibit!

drinktec is the ideal platform for companies wanting to present their products and services. This show attracts a high-caliber international trade audience.

Good reasons to exhibit

Come and exhibit!

drinktec is the ideal platform for companies wanting to present their products and services. This show attracts a high-caliber international trade audience.

Come and exhibit!

drinktec is the ideal platform for companies wanting to present their products and services. This show attracts a high-caliber international trade audience.

drinktec Ticket

Ticket purchase and ticket prices

All it takes is a few clicks to purchase your personal Print@home-Ticket for drinktec 2017 or redeem your voucher for a one-day ticket.

drinktec Ticket

Ticket purchase and ticket prices

All it takes is a few clicks to purchase your personal Print@home-Ticket for drinktec 2017 or redeem your voucher for a one-day ticket.

Ticket purchase and ticket prices

All it takes is a few clicks to purchase your personal Print@home-Ticket for drinktec 2017 or redeem your voucher for a one-day ticket.