stage detail

Innovation Flow Lounge: Your Source of Inspiration for Promotion, Product Innovation and Packaging


drinktec Innovation Flow Lounge

drinktec is the place to be, and of course this also applies to marketing experts. In 2013, 12,000 visitors came from the areas of sales and marketing, for whom drinktec 2013 initiated the Innovation Flow Lounge. The unique conversation and discussion platform was a great success and will therefore be continued at drinktec 2017 with a new concept: the Innovative Flow Lounge and the special area New Beverage Concepts will share a common communication and bar area in Hall B1, creating synergies and attracting even more attention.

In Brief: The IFL is your platform for the innovative beverage strategies of tomorrow.
The IFL answers your questions about the topics of development, packaging and marketing in the future, and you too can experience an eye-opening effect there.

Video: Innovation Flow Lounge

 

Video: Innovation Flow Lounge

IFL: Place to be for marketing experts
in the beverage industry
The IFL is an exclusive networking and communication platform for decision-makers and managers in the fields of marketing and sales as well as product, brand and innovation managers. High-caliber experts will discuss the top future issues of the industry in the areas of product innovation, packaging and marketing. Topics from the area of new beverage concepts, such as beverage ingredients and ideas, are also addressed and dealt with in the IFL. Thanks to the interactive concept with various action modules, exchanges and networking are always in the foreground:
  • IDEArena – The small stage for great ideas: presentation and exchanges concerning the trends and innovations in the industry
  • The Talking Table – The hosted round table: round table discussions always in the afternoon from Monday to Thursday
  • 5 o'Clock Topic – Big visions & daily drinks: visionary, stimulating lectures in the Forum at the end of the trade fair days at 05:00 p.m. on Mon, Tue, and Wed.
  • Beverage Innovation Bar – The meeting place: tasting and serving innovative beverages – powered by Foodbev Media
  • "Innovation Corner": Examples & Inspirations Exhibition – Exhibition of the latest beverage innovations
IFL: The future of beverage marketing
The IFL gives answers to the questions of the future related to the marketing and branding of beverages and liquid food. Topics that will be presented and discussed in the IFL by experts include, among others:
  • How can the marketing of beverages be improved?
  • How can the buying behavior of customers be influenced?
  • What requirements do customers have at the point of sale?
  • What marketing opportunities are created by new packaging concepts and ideas?
  • How do you position innovative products in new markets?
  • And lots more

Look forward to a varied, future-oriented program.

IFL: A must for marketing professionals
This makes the IFL into a driver for your product innovations and promotion:
  • Marketing meets Promotion: "Get into discussions" with marketing experts in a joint, productive exchange of information about the future issues of the industry
  • Inspiration meets Products: "Get into ideas.”Join us when new approaches for product development, beverage concepts, packaging solutions, and marketing strategies of the future area created.
  • Sales success meets innovation: “Get into the future.”Opportunity, challenges, new ideas – The successful triad of production, marketing and sales is the focus here."
 
 
 
 
Highlights
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for exhibitors
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The top event of the industry

World's Leading Trade Fair

Manufacturers come from around the globe to meet with suppliers and distributors at the world's leading trade fair for the beverage and liquid food industry.

The top event of the industry

World's Leading Trade Fair

Manufacturers come from around the globe to meet with suppliers and distributors at the world's leading trade fair for the beverage and liquid food industry.

World's Leading Trade Fair

Manufacturers come from around the globe to meet with suppliers and distributors at the world's leading trade fair for the beverage and liquid food industry.

Good reasons to exhibit

Come and exhibit!

drinktec is the ideal platform for companies wanting to present their products and services. This show attracts a high-caliber international trade audience.

Good reasons to exhibit

Come and exhibit!

drinktec is the ideal platform for companies wanting to present their products and services. This show attracts a high-caliber international trade audience.

Come and exhibit!

drinktec is the ideal platform for companies wanting to present their products and services. This show attracts a high-caliber international trade audience.

drinktec Ticket

Ticket purchase and ticket prices

All it takes is a few clicks to purchase your personal Print@home-Ticket for drinktec 2017 or redeem your voucher for a one-day ticket.

drinktec Ticket

Ticket purchase and ticket prices

All it takes is a few clicks to purchase your personal Print@home-Ticket for drinktec 2017 or redeem your voucher for a one-day ticket.

Ticket purchase and ticket prices

All it takes is a few clicks to purchase your personal Print@home-Ticket for drinktec 2017 or redeem your voucher for a one-day ticket.