The fruit juice congress ‘International Fruit World’ (IFW) will in future be taking place at drinktec, the World Fair for Beverage and Liquid Food Technology. This has been agreed by Messe München GmbH and the publishing house ‘confructa medien’.

The agreement is part of an extensive media cooperation. Accordingly, ‘confructa medien’ will be organising the next congress on the themes of liquid fruit and fruit processing on two days during drinktec 2009 at the New Munich Trade Fair Centre. The contracting partners expect around 300 delegates from all over the world to take part in the congress. For further information on ‘International Fruit World’ go to:www.ifw.confructa-medien.com.

Both sides see the congress and trade fair as an ideal combination, and one that will bring mutual benefits. “The International Fruit World fits superbly into the spectrum of themes covered by drinktec,” says Exhibition Director Petra Westphal. “By representing the entire beverages industry, including liquid food, drinktec has a unique selling point as the world´s leading sector meeting place. It makes perfect sense, therefore, that the fruit juice industry should also focus on Munich.”

Evi Brennich, Managing Director of confructa medien, is interested in drinktec´s clear focus on the beverages industry, and above all in the international reach of this world fair: “Our strategy is to further broaden the international scope of the congress. As a world summit for the beverages industry, drinktec attracts visitors from over 160 countries and is therefore an ideal environment for the congress.”

drinktec and IFW will be teaming up this year, too – from 21 to 23 April 2008 in Frankfurt. There three events are being held which together constitute a kind of international event. Taking place alongside the general meeting of members of SGF (Sure-Global-Fair, an interest group for the fruit-juice industry previously known as Schutzgemeinschaft der Fruchtsaftindustrie), is the EQCS (European Quality Control System) Workshop ‘All about Orange’, and, on 23 April, the 2008 edition of IFW. drinktec will be taking an information stand at this event.

The next drinktec takes place from 14 to 19 September 2009. The event is expected to attract around 1,500 exhibitors from 60 countries and approximately 70,000 visitors from 170 countries.

confructa medien GmbH, based in Straßenhaus, publishes the trade journals Flüssiges Obst and Fruit Processing. For further information, go to:www.confructa-medien.de.

This press release is also available on the Internet at www.drinktec.com

Your press contacts for drinktec 2009:
Johannes Manger and Christina Maier
Tel. (+49 89) 949-20630, Fax (+49 89) 949-20689
E-mail: Johannes.Manger@messe-muenchen.de and
Christina.Maier@messe-muenchen.de