A suitable sweetener, the right taste and an inviting product color and healthy ingredients are some of the key challenges and goals in product development in the beverage and food industry. A separate "Special Area" is therefore being dedicated to the theme of New Beverage Concepts at drinktec 2013:

The interactive, open-plan space will be prominently positioned and suitably marked out in Hall B1. The exhibitors' booths here will be grouped in the style of a market place. The bar area in the center ensures communicative interchange and is also a useful "tasting area", i.e. ideal for you to demonstrate your innovative offers by presenting the end products and offering them to your customers to taste.

Your benefits:

• Exclusive focus on your expertise and innovations – within the world´s leading trade fair for the beverage and liquid food industry

• Worldwide marketing of the Special Area in the communication for drinktec 2013

• Easy to participate thanks to an attractive, targeted booth and services package

The well known trade journals and magazines published by Dr. Harnisch Verlag will again be promoting this theme and supporting it.

NBC concept (628 KB)

Applications forms (1.96 MB)

General Terms of Participation (76 KB)

Plan of Hall B1 (1.1 MB)