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World's Leading Trade Fair for Beverage and Liquid Food Technology
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World's Leading Trade Fair for Beverage and Liquid Food Technology
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World's Leading Trade Fair for Beverage and Liquid Food Technology Hermann Stigler, Head of Sales/Authorized Signatory BMS Maschinenfabrik GmbH
World's Leading Trade Fair for Beverage and Liquid Food Technology Georg Bohrer, Managing Director Sales, Ludwig Bohrer Maschinenbau GmbH
World's Leading Trade Fair for Beverage and Liquid Food Technology Martin Hammerschmid, Head of Sales/Authorized Signatory Gernep GmbH
World's Leading Trade Fair for Beverage and Liquid Food Technology Visitor statements from SMEs

Exhibitors from 70 and visitors from 170 countries – yes, drinktec is big. Very big. And very international. But another very interesting fact is that over half the stands take up less than 50 square metres of floor space each and are often occupied by family businesses. And it is no different on the visitors’ side – just as many small and medium-sized filling companies, often family-owned, are represented at drinktec as globally-operating corporate groups. Small and medium-sized companies are the heart of drinktec. We spoke with some owners of SMEs, exhibitors and visitors.
World's Leading Trade Fair for Beverage and Liquid Food Technology
Hermann Stigler, Head of Sales/Authorized Signatory BMS Maschinenfabrik GmbH top Top
Q: How would you characterize drinktec?
A: drinktec is a trade fair that generates global recognition and interest. All the very best in the brewing and beverage industry is there. Because drinktec takes place in Munich, many visitors also succumb to the charm of this cosmopolitan city which can always be felt at this – and only this – fair.
 
Q: What are your reasons for exhibiting at drinktec?
A: As a medium-sized engineering company BMS Maschinenfabrik has a chance at drinktec to cultivate contacts with all our customers from all over the world in an informal setting. We also have the opportunity to draw the wider public’s attention to us, and in particular to give young professionals, such as students of brewing and beverage technology, a pleasant experience to remember us by. After all, they are the future managers in this industry,
 
Q: Which markets and target groups do you want to reach at drinktec?
A: The target groups for BMS Maschinenfabrik GmbH are small and medium-sized breweries and other companies in the beverage industry, which are looking for solutions tailored precisely to their business. We are also interested in finding companies that place importance on the personal contact and individual support that major industrial companies can no longer offer in the same way.
 
Q: Why is it also worth representatives from small and medium-sized companies visiting drinktec?
A: For one thing it is easier to make international contacts, as so many visitors from abroad attend the fair. Also the effectiveness of advertising for the national industry must not be underestimated, and this brings results for these companies in particular.
World's Leading Trade Fair for Beverage and Liquid Food Technology
Georg Bohrer, Managing Director Sales, Ludwig Bohrer Maschinenbau GmbH top Top
Q: How would you characterize drinktec?
A: drinktec is the leading world fair for beverage technology, which appeals equally to all industries that produce beverages.
 
Q: What are your reasons for exhibiting at drinktec?
A: This fair presents the best opportunity for us to present our range to the market, gain new customers and promote interest in our products.
 
Q: Which markets and target groups do you want to reach at drinktec?
A: All beverage manufacturers who use return systems for distribution, and also providers of container pools and producers of reusable containers.
 
Q: Why is it also worth representatives from small and medium-sized companies visiting drinktec?
A: It is the only place where visitors have the chance to come in contact with so many suppliers and companies from their industry. As the fair is so big, lasts for six days and has so many exhibitors, there are a great many opportunities for visitors to get right up-to-date. Many exhibitors have specialised in offering innovative solutions for SMEs in particular.
World's Leading Trade Fair for Beverage and Liquid Food Technology
Martin Hammerschmid, Head of Sales/Authorized Signatory Gernep GmbH top Top
Q: How would you characterize drinktec?
A: drinktec is the leading fair for beverage technology, every beverage producer finds what they are looking for here. The fair is certainly unparalleled in the world.
 
Q: What are your reasons for exhibiting at drinktec?
A: drinktec is the ‘Who’s Who’ of the beverage scene and we are a part of it. Because the public is so international, the fair offers the opportunity to make new contacts and of course also to cultivate existing contacts.
 
Q: Which markets and target groups do you want to reach at drinktec?
A: All those which need a labelling machine, from small companies to large enterprises.
 
Q: Why is it also worth representatives from small and medium-sized companies visiting drinktec?
A: Size alone is no guarantee of success for a company. Many small and medium-sized businesses will emerge from the current economic crisis as winners, we have seen that over the past six months.
World's Leading Trade Fair for Beverage and Liquid Food Technology
Visitor statements from SMEs top Top
Georg Schneider VI, Director, Private Weissbierbrauerei G. Schneider & Sohn GmbH (Schneider-Weisse), Germany
I have a particularly emotional connection with this fair, because my father used to bring me here when I was a child. At that time it was still called Interbrau, but then as now I was fascinated by the machinery and systems on display. For me drinktec is quite simply the most important industry gathering. This is the place where former fellow students, brewery experts and competitors come to meet and talk. And the exhibitors always seem to manage to present new developments and innovations at their stands.

Stefan Hoechter, Managing Director, Adelholzener Alpenquellen, Germany
Not only is drinktec one of the international key trade fairs in the field of beverage technology. It is also the ideal place for cultivating business contacts to partners and suppliers. The fact that the fair takes place in Munich – and thus more or less at our door step – makes it a set date in our diary.“
World's Leading Trade Fair for Beverage and Liquid Food Technology
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